ASHA Convention Boston Wayfinding

Igniting innovation!

Wayfinding | Print

The ASHA Convention, hosted by the American Speech-Language-Hearing Association, is a major professional development event for audiologists and speech-language pathologists, attracting 15,000 attendees annually. During my internship at Willwork Global Event Services, I designed dynamic graphics for signage and booths, capturing the association's theme of "Igniting innovation" through neon imagery and colorful elements. Collaborating closely with ASHA representatives, I incorporated hand-drawn illustrations of iconic Boston landmarks to symbolize local culture.