ASHA Convention Seattle
ELEVATE! | Wayfinding, Print
CLIENT:
American Speech-Language-Hearing Association
SCOPE:
Event Graphics
Wayfinding
Print Proofing
ROLE:
Graphic Designer @ Willwork Global Event Services, 2024
PHOTOGRAPHY:
Paula McCallum
The ASHA Convention, hosted by the American Speech-Language-Hearing Association, is a major professional development event for audiologists and speech-language pathologists, attracting 15,000 attendees annually. The Seattle ASHA convention was my largest project during my internship at Willwork Global Event Services. I designed graphic templates focused on the event’s theme of elevation, using rising iridescent elements that drew inspiration from Seattle's nickname “The Emerald City” These templates were integrated onto hundreds of pieces of printed signage, booths, exterior window clings across the event.






