Garnet Hydration is a conceptual brand that produces a line of liquid water enhancers that aim to offer a better price to product ratio and longer lasting products than anything else on the market. The brand uses all natural flavoring and promotes healthy hydration habits under the motto that Hydration should be treasured. hence the precious stone theming. I designed the branding, packaging and advertising campaign for garnet, using design trends tailored for a Gen Z demographic, utilizing vibrant and saturated gradients and the inescapable 4-pointed star.