Blanche A. Ames Elementary School
Showing Your Stripes! | Brand Identity, Wayfinding, Illustration
CLIENT:
Blanche A. Ames Elementary School
SCOPE:
Brand Identity
Client Consultation
Wayfinding
Illustration
ROLE:
Freelance
YEAR:
2022-2023
The Blanche A. Ames Elementary School in Easton Massachusetts is a recently constructed school built to merge multiple of the town’s elementary schools together. I designed a logo identity and mascot named "Stripes," which the planning board, principal, and superintendent selected through an iterative process. The chosen typeface, “Bodo Amat,” offers a readable and playful tone, while the emblem features a gradient reflecting the school's interior colors. Touring the classrooms, I noticed drawings of Stripes created by students. Even though the school had only just opened, the logo was already leaving an impact.







