Blanche A. Ames Elementary School

Showing Your Stripes! | Brand Identity, Wayfinding, Illustration

CLIENT:
Blanche A. Ames Elementary School

SCOPE:
Brand Identity
Client Consultation
Wayfinding
Illustration


ROLE:
Freelance


YEAR:
2022-2023

The Blanche A. Ames Elementary School in Easton Massachusetts is a recently constructed school built to merge multiple of the town’s elementary schools together. I designed a logo identity and mascot named "Stripes," which the planning board, principal, and superintendent selected through an iterative process. The chosen typeface, “Bodo Amat,” offers a readable and playful tone, while the emblem features a gradient reflecting the school's interior colors. Touring the classrooms, I noticed drawings of Stripes created by students. Even though the school had only just opened, the logo was already leaving an impact.

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